#VogueHope: One Theme, 26 Editions

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Despite the fact that it feels like this year has been going on for longer than six months, we’re still only just halfway through 2020 and there have been quite a lot of striking historical episodes. Each of these had substantial consequences on the livelihood of communities all around the world. For this reason, the highly influential fashion and lifestyle magazine, Vogue, has decided to unite all of its editions under one theme for the period of August to September: Hope.

Anna Wintour, Vogue’s editor-in-chief and the artistic director and global content advisor of the global and mass media company which owns this magazine as well as many others, Condé Nast, said “We all need hope in our lives, now more than ever, so at this tumultuous time, Vogue decided to bring all the global editions together around this optimistic, humane, forward-looking theme. Hope may be hard to find at a moment of crisis, but it also feels more essential than ever. It’s part of our shared humanity, a source of delight and inspiration, and keeps us focused on a brighter future.”

The current global pandemic, the social issues involving racism and police brutality, the everlasting environmental threats and the various other catastrophes which have affected the lives of millions of people globally have taken a toll on the wellbeing of people. For this reason, the reputed publication decided to “join forces” to display a sense of unity in these difficult times and hopefully empower their readers.

Vogue has a famous reputation for being quite insensitive. Although they do try to approach sensitive topics in their editions, they tend to make mistakes which are rather controversial. A notable mistake was in March 2017 as the publication featured several influential women on their cover for a special diversity issue. However, the public soon noticed that there was a heavy lack of diversity in this photograph in terms of skin colours, ethnicities and body types. Similarly, Vogue has been slammed multiple times for other mistakes as such. Acknowledging this pattern, Anna Wintour stated “I want to say plainly that I know Vogue has not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators. We have made mistakes too, publishing images or stories that have been hurtful or intolerant. I take full responsibility for those mistakes.”

The collection of 26 editions will all follow the theme of Hope, in a total of 19 languages around the world. Through various forms of media such as photographs, letters, and many more, Vogue will touch upon topics which are currently sensitive to the public and which need to be spoken about. A few of these include the rights of the LGBTQ+ community, the concerning climate situation and the fight for diversity. To contribute to this edition, the renown publication has called for submissions from celebrities, activists and other impactful individuals who would add value to the content of this edition. The respective editors-in-chief have each selected an artwork which represents hope according to them, as part of the visual portfolio which will be featured in this issue. US Vogue’s editor-in-chief, Anna Wintour, has personally selected a letter issued by the Governor of New York, Andrew Cuomo, which he wrote over the topic of Hope. According to her, he has displayed an honest and reassuring behaviour in these trying times, which other political leaders have failed to do. Similarly, the other editors-in-chief have chosen photographs or illustrations which celebrate young and emerging talent as well as the work of designers, activists and writers.

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